know.no mediocrity

Reblog from Lifesciences via bringtoaboil

Kids need to put the TV remotes, game controllers, text messaging, and computers away for at least 2 hours per day and get out and be kids. Run, play ball games, hide and seek, ride a bike or go for a hike etc, and stay away from refined foods especially soda. 95% percent of the childhood obesity would disappear and kids would further develop the part of the mind that makes them creative and productive and helps them deal with life producing values for themselves and those they interact with.

“Do you put your child at a future risk for cancer or some other disease because of artificial sweeteners (if this is indeed the case), or do you put him at risk for obesity (and diabetes) by feeding him traditional sugared sodas? The scientific jury is still out. We just don’t know.” —

Hank Cardello, Stuffed: an insider’s look at who’s (really) making america fat, 2009.

Again, Cardello takes his position from so far inside the industry that he can’t even see the obvious (and safest) third option.  This myopic perspective of those offering us “an insider’s view” is beyond frustrating and limits any real chance at helpful nutritional advice.  If government agencies must carefully couch their language as to not offend powerful business interest, then private writers must be more blunt.

Soda is bad, don’t drink it. It’s not that complicated.

[via bringtoaboil]